Market Expertise

StrategicMarketing

Expertly targeted marketing campaigns, pieces, and strategies are used to reach specific audiences in order to sell your home expeditiously and for the best price. From creating your home’s own website, detailed MLS listing, global syndication on top real estate portals, extensive social media coverage, print advertisement to direct mail pieces, and more, LIR excels at ensuring your home reaches the highest number of potential buyers.

We use many of the following outlets when selling a home:

• Detailed listing on the Multiple Listing Service (MLS) complete with professional photos on day one of listing for the most impact plus syndication to 260 listing services across the USA and internationally
• Single property web-page with analytics and direct agent contact information
• Public open houses
• Broker’s open houses
• Newspaper and magazine advertisements (The Miami Herald, Neighbors, Indulge Magazine, Haven Magazine, Coral Gables Magazine, and much more)
• Online advertisements on social media (Facebook, Twitter, Instagram) and popular real estate destinations including The New York Times online, Wall Street Journal online real estate section, and more.
• Targeted direct mail including postcards and informational pieces
• Informative professionally designed brochures for each home we list
• Home tour videos to attract buyers outside of the local market
• E-newsletters and E-blast
• Personal contact – phone calls and emails to our sphere
• Expertly targeted internet exposure for local and international audiences on geo-targeted sites
• Interactive 3D virtual tours and 2D floor plans to aid buyers in visualizing the property

InternetExposure

We want the world to find your home on the web, and when they do we want it to shine. Photos and information about your home are syndicated far and wide with our sophisticated internet marketing platform. We create an individual website for your property with loads of informative content which is syndicated globally.

All of our listings are distributed to other online sources including:

• The MLS for Miami-Dade, Broward, and Palm Beach counties
• The MLS for 37 other real estate associations throughout Florida
• A nationwide MLS for agents who are helping clients relocate to South Florida
• Some of the top Realtor Associations in the U.S. include sites in New York, Las Vegas, and Washington D.C.
• The leading real estate search websites for buyers including Realtor.com, Trulia.com, and Zillow.com
• Other real estate brokerage websites: to increase the chances that prospective buyers find your home no matter where they look.

Displays AndOutdoor Signage

Searching for their next home, prospective buyers explore neighborhoods they aspire to settle in.

To draw their attention, a large custom-designed “For Sale” sign will be placed in front of your property as soon as possible. Our eye-catching signs are an effective means of gaining local exposure and intensifying interest during this critical pre-listing period.