Rentals Category

Why it’s important to hire a realtor who sweats the small stuff

Category: Ask Lani, Downtown Miami Real Estate, Rentals, Selling a home and posted on October 14th, 2010

We recently listed a property for rent on exclusive Brickell Key in downtown Miami. It was a lovely well-maintained condo with stunning water views. The owner wanted to list it for the highest asking price in the building and he wanted it listed the following day.

If an owner is asking us to list a property at an unreasonably high price, we will usually politely decline the listing. Simply put, we can’t afford to keep it. Paying the cost to market and show a property that probably won’t sell (or won’t sell for a very long time) is not good business.

In order to make that decision, however, we do a lot of research. Some of it is studying the numbers, but we also pay close attention to how other properties in the area are being marketed. In this case, it was astonishing how poorly most of the properties in competition with ours were being showcased on the MLS. Most of the other Realtors did not spend the money to hire professional photographers. The images were dark and made the units look far gloomier and small than they actually are.  Many of these condos had sat on the market for a number of months.

We told the owner that we would take the listing and market it at the high price, but he would need to give us a few days so that we’d have a chance to get our photographers in the unit. He agreed, we posted the pictures and activated the listing on Monday and by Tuesday afternoon we had a bidding war between 3 parties. The person who won out had never even seen the unit in person and got the unit for just below the owner’s asking price.

There are many aspects to consider in the marketing and selling or renting of your home. There are many Realtors who will not spend the time or money needed to make your home shine. We will. Call us to find out more.

posted by Lani K Drody // Leave A Comment