3 Keys to Selling Your Home In Today’s Market

Category: Ask Lani, Real Estate News, Selling a home, South Florida Real Estate and posted on December 14th, 2010

newsletter ideaA few years ago if you wanted to sell a home in South Florida, you were basically assured of a quick sale at a great price. Not so in today’s market. Inventory is up and sales are down. (Click here to see and/or subscribe to current market trends in your area). However, many people are wanting to move for a variety of reasons – not the least of which is that they can now afford a home they never thought they could have.

If you have or want to move, in most cases you can sell your home. Here are some ideas to make the sale happen more quickly and for the best price possible.

  1. Price it right. In today’s marketplace, you have to be realistic and know what your home is worth. This does not mean that you need to price your home at the bottom of the barrel – what your home will sell for depends on many factors including on how well your home is positioned and your (or your Realtor’s) negotiating skills.  However, what is does mean is that you or your Realtor need to know the micro-market where your home is located. What is selling? What are the details of the current inventory? Who are the buyers?. If you price your home within a reasonable amount of its market value to begin with, many more people will consider you ’serious’ sellers and you will see more activity.
  2. Make your home shine. With real estate inventory far higher than it has been in years, your home needs to stand out from the crowd.  This means anything from using high-quality photographs on the internet to making cosmetic updates and staging your home well so that buyers can picture themselves moving right in. This is a specialty for us at Lowell International Realty. We go above and beyond in our marketing efforts to make sure that your home’s best features are highlighted. We use professional photographers and graphic designers to produce high quality images and brochures to showcase your home. We create a website exclusively for your property where we add extra information to give potential buyers a real feel for the home and neighborhood.  Also, with our years of experience building, marketing and selling homes in South Florida, we have vast experience in determining what updates to your home’s interior and/or exterior will bring you the best return for your money.
  3. Get the word out. Two facts are important to consider when selling a home in South Florida: 1. In 2009 90% of buyers used the internet as a source when searching for a home. 2. South Florida is one of the top markets for international buyers. These two facts mean that gone are the days when you could install a for sale sign, add your property to the MLS and have your home sell. We have an highly sophisticated marketing platform that syndicates information about your home to the world. We also have a vast network of contacts both locally and abroad that we will contact to let them know about your unique property. For more details about how we will market your property, click here. 

posted by Lani K Drody

This entry was posted on Tuesday, December 14th, 2010 at 2:52 pm and is filed under Ask Lani, Real Estate News, Selling a home, South Florida Real Estate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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